diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -7,8 +7,8 @@ Sounds interesting? Get notified when it's ready: http://tus.io/
 ## Mission
 
 The tus mission is to make file uploading more reliable, faster and a better
-user experience. We are dedicated to providing an open solution for this to
-everybody.
+user experience. Instead of building yet another black box service, we are
+dedicated to providing an open solution to this problem.
 
 ## Roadmap